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Anyone with children knows how hard it is to keep car floor mats clean and when chewing gum can be one of the most difficult things to remove from carpet. You will need a solvent, such as paint thinner, rubber gloves, a small cloth or rag, eye protection and a pair of tweezers (for the small stuff your fingers can't get to). .
Leave all the vehicles doors open to create a safer working environment. For rubber floor mats, you can pick away the largest part of the chewing gum, wet a cloth with the solvent and rub lightly until gone.
For carpeted floor mats, start the same way: pick away the largest parts of the gum, wet a cloth with the solvent. It may look like the gum residue is spreading, but keep rubbing and soon you the bulk of the chewing gum will be gone. If there is any left, use tweezers to remove it. You will see small amounts of carpet fibers being removed with the gum, but not enough to cause any damage. Finally, dry the floor mat.